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Salone del Mobile – the design world’s Super Bowl



“I take all of the practicalities and necessities into account, but I think that we are always obliged to delight. This joy is the primary duty of our existence.” These are the words once used by Josef Hoffmann to describe the spirit and purpose of interior design – before the word design had even entered the language. Spreading joy was our main objective in Milan, and we are very pleased with the positive responses: lots of visitors told us of the delight they took in the upbeat and confident stage setting. Full of colour and deftly balanced by Jaime Hayon to include resurrected classics in colourful finishes alongside pieces from the Wittmann Hayon Workshop collection, the stand earned Architonic’s seal of approval as its highlight of the fair.

What started as a work in progress with an open outcome presented itself in Milan as a fully developed, complete collection for the whole house: the WINGS BED and the VUELTA dining table are taking bedrooms and dining rooms by storm, with playful nods to century-old design icons from the hand of Josef Hoffmann continuing to shine through. The eclectic mix of colours, shapes and materials still somehow complement each other as if brought into balance by an invisible hand. We look forward to our next trick!