Wittmann @ Milan 2021

That was Milan 2021

During the Milan Design Week, WITTMANN presented for the first time in cooperation with Elle Decor Italia selected models of the current collection in the exhibition "La Casa Fluida" (The Flowing Home) in the historic Palazzo Bovara. The aim and content of this installation, curated by Elisa Ossino Studio, was to stage the metamorphosis of the domestic space. It told of a future that already exists in the present. The design community received this action with enthusiasm, with more than 30,000 live visitors to the exhibition:

More than ever, it is time to think about the domestic dimension. The experience of the pandemic has sensitized us all and made us understand how the place where we live must meet new needs. In addition to architecture and interior design, comfort, flexibility of spaces and functions, the immediacy of advanced technological interfaces, sustainability and the fundamental relationship with nature play an essential role.

Based on these premises, "The Fluid Home" was conceived: an exhibition installation - designed by Elisa Ossino Studio with landscape design by Marco Bay - that narrates the new ways of living through an immersive experience. Colors, light, shapes, textures and materials were chosen to represent an organic, flexible and informal home. Great attention was paid to the selection of eco-friendly coatings and furnishings that are easy to clean. The home is like a second skin, offering protection and security, but also a place to learn, work and relax: a principle that applies to all 11 areas of the exhibition, including the outdoor area, which is intended to be visited and experienced not just as a spectator, but as an actor.

 

 

Visitors have the opportunity to move around in an extremely flexible space made up of modular elements that form a fluid ecosystem that can constantly change and be reconfigured in an infinite number of different ways. In this ever-changing project, color becomes a therapeutic element that improves psychological well-being; music nourishes the soul and is a source of inspiration; acoustic isolation allows people to live together doing different activities without disturbing each other. "The Fluid Home" is the accurate snapshot of the metamorphosis of the home: from the role of dwelling to a permanent dynamic, in a total hybridization of functions and perceptions.

Click here to go to all the models that were shown:

Milano 2021: Wittmann @ Elle Decor Italia​

During the Milan Design Week, WITTMANN has shown selected models of the current collection in cooperation with Elle Decor Italia in the exhibition "La Casa Fluida" (The Fluid Home) in the historic Palazzo Bovara. The aim and content of this installation, curated by Elisa Ossino Studio, was to stage the metamorphosis of the domestic space. It told of a future that already exists in the present. The design community received this action with enthusiasm, over 30,000 visitors wanted to experience the exhibition live:

It´s time, more than ever, to reflect on the domestic dimension. The experience of the pandemic has made us all more aware and let us understand how the place where we live must meet new needs. In addition to architecture and interior design, comfort, the flexibility of spaces and functions, the immediacy of advanced technological interfaces, sustainability and the fundamental relationship with nature play a fundamental role.

From these premises, »Fluid Home« was conceived: it is an exhibition installation - created by Elisa Ossino Studio with the landscape design by Marco Bay – which tells, through an immersive experience, the news ways of living. Colours, lights, shapes, textures, and materials, have been chosen to represent an organic, flexible, and informal home. Great attention was paid to the choice of low environmental impact coatings and furnishings, easy to sanitise. Then the home, like a second skin,  comes to represent shelter, protection, affections, but also the place where to study, work, relax: a principle which is valid for all 11 areas of the exhibition, including the outdoors, not to be visited and experienced as mere spectators, but as actors.

Visitors will have the chance to move in an extremely flexible space designed starting from modular elements that define a fluid ecosystem, capable of reshaping itself over and over, in infinite different ways. In this ever-changing project, colour becomes a therapeutic element capable of improving psychological well-being; music nourishes the soul and is a source of inspiration; acoustic insulation allows people to live together, carrying out different activities without interfering with each other. »Fluid Home« is the accurate snapshot of home's metamorphosis: from an eminently residential role to persistent dynamism, in a total hybridization of functions and perceptions.

With the possibility of »touching« a domestic space of the future that already exists in the present.

These models have be shown: